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Data protection

Is the data (e.g. IP address, if applicable) genuinely anonymized, i.e. no further reference to a person is possible, or only pseudonymized (i.e. reference to a person is only possible with the help of further information)?​

As a matter of principle, we do not store IP addresses. Therefore, we also have no personal reference to the end customer (visitors to the website).

Is data stored as soon as someone visits the webshop or a product page?​

No. Data is only stored when the user actively engages with the Smartfit sizing service by clicking the "Sizing" button. At that moment, a login token containing a session ID is saved in the user's local storage. Users who do not click the sizing button will not receive any cookies or local storage entries from Smartfit.

No. It is the Local Storage.

[Main reason: When a user clicks on a recommended wheel in our Recommendation Engine results list, this new wheel is typically opened in a new tab. So that the user doesn't have to re-enter the identical data into our sizing widget in the new tab, we take the values from the local storage here. If we were to store the data in the Session Storage, this would not be possible].

The local storage contains an ID that can be assigned to the respective user?​

Yes, we store a session ID in the login token (which is stored in the local storage), which is logged on the server. Using the session ID we can identify recurring users so they do not have to re-enter their basic information when using the application again.

We actually only store the 5 data fields mentioned and the session ID, no IP address.

Yes, the local storage is simply deleted after 30 days of inactivity. If a user clicks through our widget again after 30 days of inactivity, all data must be entered again and the new data is saved including a new session ID.

Since this is a technically necessary cookie and neither personal data nor data for marketing purposes are collected, it is not necessary to obtain the customer's consent.